Why Online Video is Good For Business

  • For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity. –Gail Goodman, CEO - Constant Contact

  • The amount of information contained in one single frame can take 3 pages to describe. The feeling, the colors, the message is seen immediately. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along.  Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.–Lisa Lubin — LLMedia.co

  • 86% of the U.S. internet audience viewed online video in July 2011–DataCenter, AdAge.com

  • Canada also nabbed a second-place spot for online video viewing, with the average internet user watching 291 videos a month spanning 25 hours, slightly behind the U.K.–ComScore - 2013 Online Video Research

  • Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements.–Kermit Pattison, New York Times  •  March 16, 2011

  • Almost one in four said they now spend more time watching online video than TV programming. Another 16 per cent said the time they spend watching content online and on TV was about the same.–Globe & Mail article about Ipsos survey of Canadians