In 2014 the web video revolution is continuing, and businesses are learning about the benefits of adding video to their marketing mix. Watching video online has become second nature to so many of us. From Netflix to YouTube and Facebook, we spend many hours every month watching everything from movies to documentaries to cat videos.
People are watching on their computers, phones, Ipads, and tablets. And they’re connecting everywhere — while relaxing at home or with friends at a restaurant. Researching a project at the office, or while shopping at the mall.
This means that your customers are completely comfortable watching video online. So let’s tell them about you and your business!
Producing a video for your business is a terrific way to help you connect with your customers, and there are so many creative ways to use video to help market your products or services. From company profiles to video testimonials and product demonstrations, I’m here to help your business succeed using video marketing.
I’ve included demo videos and information on this site to help you get a a sense of what is possible, and I would encourage you to get in touch so we can discuss some ideas. As always, I’m looking forward to helping you with your business.
Update: June 28, 2014
DVD Conversion and Video Services
I have added some new articles about using video for your business. Do you have a company video that was produced a few years ago and is on DVD? Would you like to have it converted so it can be put on YouTube or your website? My latest blog post explains the process.
Update: November 18, 2014
Video Services for Focus Groups
One of my latest projects was providing a live HD video feed for a series of business meetings. The Toronto based client was conducting focus groups in Abbotsford and needed video support for two purposes. First requirement: they needed to watch the progress of the sessions from another room at the conference centre. I set up a 46″ HD video monitor and a pair of large powered speakers in the adjacent conference room, and used a 100 foot HDMI cable to feed HD video from my camera. In the focus group room microphones were set up on the conference tables to capture clear audio from the participants and group leader. The unmanned camera was situated to capture a view of all of the participants. Second requirement: the client also needed a complete recording of the focus groups, which ran for two hours each — and they needed the edited HD videos as soon as possible. I was able to start editing the footage that evening as soon as the focus groups wrapped up, and had the entire four hours of footage posted privately to Dropbox by the following afternoon.
Why Online Video is Good For Business
For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity. –Gail Goodman, CEO - Constant Contact
The amount of information contained in one single frame can take 3 pages to describe. The feeling, the colors, the message is seen immediately. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along. Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.–Lisa Lubin — LLMedia.co
86% of the U.S. internet audience viewed online video in July 2011–DataCenter, AdAge.com
Canada also nabbed a second-place spot for online video viewing, with the average internet user watching 291 videos a month spanning 25 hours, slightly behind the U.K.–ComScore - 2013 Online Video Research
Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements.–Kermit Pattison, New York Times • March 16, 2011
Almost one in four said they now spend more time watching online video than TV programming. Another 16 per cent said the time they spend watching content online and on TV was about the same.–Globe & Mail article about Ipsos survey of Canadians