Hello. It’s now 2014 and the web video revolution is continuing! Watching video online has become second nature to so many of us. From Netflix to YouTube and Facebook, we spend many hours every month watching everything from movies to documentaries to cat videos.
People are watching on their computers, phones, Ipads, and tablets. And they’re connecting everywhere — while relaxing at home or with friends at a restaurant. Researching a project at the office, or while shopping at the mall.
This means that your customers are completely comfortable watching video online. So let’s tell them about you and your business!
Producing a video for your business is a terrific way to help you connect with your customers, and there are so many creative ways to use video to help market your products or services. From company profiles to video testimonials and product demonstrations, I’m here to help your business succeed using video marketing.
I’ve included demo videos and information on this site to help you get a a sense of what is possible, and I would encourage you to get in touch so we can discuss some ideas. As always, I’m looking forward to helping you with your business.
Update: February 1, 2014
Pacific Agriculture Show
This annual show was on at Tradex in Abbotsford from January 30 to February 1. We have a tremendous agriculture industry in the Fraser Valley, and this long running event showcases an impressive range of businesses and organizations. As part of my video production business, I’ve done many stories and projects about agriculture in the valley. The most recent project was a series of videos for the BC Cranberry Marketing Commission. Click here for the Pacific Agriculture Show website.
Why Online Video is Good For Business
For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity. –Gail Goodman, CEO - Constant Contact
The amount of information contained in one single frame can take 3 pages to describe. The feeling, the colors, the message is seen immediately. It is a known fact that people engage more when they watch a video and tend to stay watching it. They are also happy to pass it along. Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.–Lisa Lubin — LLMedia.co
86% of the U.S. internet audience viewed online video in July 2011–DataCenter, AdAge.com
Canada also nabbed a second-place spot for online video viewing, with the average internet user watching 291 videos a month spanning 25 hours, slightly behind the U.K.–ComScore - 2013 Online Video Research
Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements.–Kermit Pattison, New York Times • March 16, 2011
Almost one in four said they now spend more time watching online video than TV programming. Another 16 per cent said the time they spend watching content online and on TV was about the same.–Globe & Mail article about Ipsos survey of Canadians