So don’t tell people about the course — show them! Show off your manicured greens, challenging layout, and scenic holes. Don’t just describe your great golf instruction programs, show them in a video. Have special programs and events?  Promote them on social media with a short video. One of the main reasons for using video is to benefit from the engagement it creates. Video content posted to Facebook or Twitter is far more likely to be viewed, liked, and shared. And the final benefit is that your course will stand out and be noticed, because few golf courses are making effective use of video. Ready to give it a try? Let’s tee it up and get started.

I’ll be posting more about the advantages of using video in marketing golf courses, but for now here’s a video I edited this week. It’s footage I shot a few years ago at Ledgeview in Abbotsford, for a story I produced for Shaw TV. Note that this video footage is in standard definition. These days I shoot completely in HD. If you are interested in having a golf marketing video created for your course or club, please email or phone 604-807-2150.

Video Marketing for Golf Courses

Using video in election campaigns is more important than ever, but where do you start?  I believe the main benefit of using video is to help candidates personally connect with voters. Video can be effectively used to introduce a candidate to voters, especially when running for the first time. And if a candidate is well known locally, then video can be used to remind voters of their history of community involvement and service.

As the campaign develops, videos can be delivered via social media, websites, and links in email.  If you’re using social media, remember that posts with video content will get many more clicks than text-only posts.  I would also recommend creating a short video that can be displayed on location at events. Using a digital media player, a looping video can be displayed on a large flat screen HD monitor. Short video testimonials from prominent supporters and from regular voters can be very effective as well. Set up a camera at an event and invite people to record short testimonials. There are just so many creative ways video can be used in a campaign.

I will be offering video support to candidates from all parties. I’m based in Abbotsford, and will be available to candidates in the Fraser Valley and Metro Vancouver.

Keith Dobie
604-807-2150
keithdobie@gmail.com

Globe & Mail story 

Ooyala.com video hosting service

Have you heard of Zappos.com? They are an American online retailer that sells shoes, clothing and accessories. They are using video to showcase most of their products. It’s a great example of a company using short and simple video clips to help their sales. This works especially well for online retailers where customers are not able to see the products in person.

Zappos is catching the eye of other major retailers who are taking note of the tremendous success they are achieving from their online video marketing.

The online retail company owned by Amazon.com churned out about 58,000 short videos of mostly staff—not professional models—showing off shoes, bags and clothing in 2010. Zappos found that when a product includes a video explanation, purchases rise and returns decrease.  (Wall Street Journal, March 17, 2011)

You don’t need to be a huge retailer to use video to show off your products. Even if you have just a few products, adding video gives your customers an added dimension to visiting your website.

Here’s an example of one of their product webpages. Click on the “Video” button on the Zappos page to view the product demo. It’s interesting that they are just using regular Zappos employees — not professional models.

Zappos.com Product Demo   (Clicking will open a new window)

Video Means Business. Click here to get started.

March 21, 2012

When is the best time to shoot your video? Well if it involves shooting outdoors, then you will want to take advantage of the better results you can get from shooting in better weather. Now that spring is here we have the advantage of longer days, and more hours available in the evening. So now’s the time to start planning your video so we can shoot it in the months ahead. The results will be worth the effort.

Video Means Business. Click here to get started.

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Would you like to have a business seminar or event recorded?  Between June 2011 and January 2012 I recorded  a series of 12 management training seminars for a local company. The seminars ran an average of 3.5 hours. I recorded  them in HD, and delivered the edited videos in MP4 format and  on DVD.

If you have a seminar or speaker you would like recorded, I can also add graphics, music, or voiceovers to the finished program. Preserve the investment in your seminars and special events by having them professionally recorded and made available for later viewing

Available for:

• Training Seminars
• Guest Speakers
• Product Demonstration
• Employee Recognition Events
• Workshops

Completed a video project for Fraser Health: “Talking To Your Doctor About Surgery”. It explains a new program for surgical patients. The program allows patients a second opinion, and to easily work with their doctor to find an available surgeon. We shot in a new surgical facility in Surrey. You can view it here.

Video Means Business. Click here to get started.

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