Video Production Blog

As with any other industry, golf courses compete for new customers and try to keep existing ones. Here in the Fraser Valley there are close to 30 courses.  So how can a golf course improve engagement with its members and attract new players? One of the best ways is to add video to the marketing mix. There are tremendous benefits to using video on a golf course website and in social media. First of all, it’s visual, and so is ...

The Provincial election is one month away, and candidates are getting their campaigns underway.

Using video in election campaigns is more important than ever, but where do you start?  I believe the main benefit of using video is to help candidates personally connect with voters. Video can be effectively used to introduce a candidate to voters, especially when running for the first time. And if a candidate is well known locally, then video can be used to remind voters of their ...

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Here’s a story from the Globe & Mail today about the growth of online video in Canada. It shows you just how quickly Canadians are embracing online video.

Globe & Mail story 

Have you heard of Ooyala? It’s one of the largest web video hosting sites, and is based in the United States. You could place your video on YouTube, and just live with the YouTube branding and advertising.  Or maybe you want your content to be your own and be in total control.  That’s where these large video hosting services come into play. There are quite a few of them, such as Brightcove, Vimeo, and Amazon S3. Here’s the link if ...

March 29, 2012

Have you heard of Zappos.com? They are an American online retailer that sells shoes, clothing and accessories. They are using video to showcase most of their products. It’s a great example of a company using short and simple video clips to help their sales. This works especially well for online retailers where customers are not able to see the products in person.

Zappos is catching the eye of other major retailers who are taking note of the ...